Sania Abbas

Business Unit Executive, Watson Internet of Things

IBM Middle East, Africa & Turkey


Sania Abbas is the Business Leader for Watson Internet of Things for the Middle East, Africa and Turkey region where she relies on high performance, lean methodology to help Watson IoT succeed in the marketplace. In this leadership role, she has managed to win new logos across the region and has established IBM’s leadership in Enterprise Asset Management and Continuous Engineering solutions.

With an eye on the pulse of the region, Sania has established IBM IoT Platform & Industry Solutions as the answer to transformation for leading entities across multiple industries including Industry 4.0, Cognitive Buildings, Transportation, Energy & Utilities and Smarter Cities among others.

Sania has been with IBM for over 15 years in a variety of leadership roles in the UK with the last 12 years in Middle East & Africa based out of Dubai.

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